Our Big Idea

Everyone’s Harvest’s Big Idea is to provide healthy, local food to the people in our community who need it most through partnerships with family farmers and healthcare providers.

Over the past 10 years, Everyone’s Harvest has provided more than $1.25 million in Healthy Food Incentives through our innovative nutrition programs to address inequities in food access and nutrition, including promoting food as medicine, by fostering lifelong healthy eating habits through our Fresh Rx produce prescription program.

In collaboration with local physicians, we’ve pioneered Fresh Rx–weekly “prescriptions” of fruits and vegetables from farmers at our farmers’ markets. So far, 1,000 patients and their families have benefited from the Fresh Rx program, and that totals over $620,000 of food as medicine.

At our five farmers’ markets, families can use public food assistance benefits to expand their buying power through CalFresh and Market Match ($10 of CalFresh = $20 of fresh produce at all Everyone’s Harvest markets)!

Our Edible Education in-person programs re-opened this year, bringing local chefs to our farmers’ markets to provide cooking demos and tastings featuring healthy produce. And our new Food Navigators guide community members to affordable food resources at our markets and throughout the county.

Our farmers’ markets serve more than 2,500 families each week in Salinas, Marina, and Pacific Grove. Local family farmers and food artisans connect directly with customers. In 2022, Everyone’s Harvest hosted 170 farmers’ markets, helping thousands of local families to improve their nutritional health.

This past year, MCGives! funds were used to fuel the growth of the Fresh Rx produce prescription program to advance food as medicine. Thanks to contributions through MCGives!, we have been able to continue our long-term partnerships with healthcare providers and add new patients and their providers to the Fresh Rx program.

During this season of giving, please help mobilize food as medicine by contributing to Everyone’s Harvest. Thank you!

Monterey County Gives
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